Rolling Out the Spicy Red Carpet for U.S. Nando’s Restaurants
Teaming with Nando’s to make a cheeky U.S. introduction through saucy lingo + abstract creative.
Establishing the Nando’s footprint was far from ordinary –in the most adventurous way! Their brand is an immersive experience of contemporary South African food, art, and organic modern atmosphere. Being the lead designer on all creative and translating their brand was a daily artistic venture.
Witnessing the first Nando's restaurants opening across the U.S., with my designs being a part of their identity was a fulfilling experience. I’m proud of the work I did and the impact it had on the success of these restaurants.
01 / Hand-Drawn Art to Crafted Digital Banners
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Nearest Nando's Web Banner
A warm and cozy mood with soft textures and local silverware gathering for a Nando’s night out. (Conceptualized hand-drawn/digital illustration)
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Online Orders Web Banner
A banner featuring the newest online ordering system. Setting the tone for spicy flavors just a click away. (Conceptualized hand-drawn/digital illustration)
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New Flame (1) Web Banner
A promotional banner featuring the new “Little Black Book” menu checklist to discover new menu items. (Conceptualized hand-drawn/digital illustration)
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New Flame (2) Web Banner
A second banner design promoting the new “Little Black Book” menu checklist to discover new menu items. (Conceptualized hand-drawn/digital illustration)
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Newly Hatched Web Banner
Banner design highlighting new restaurant openings and their locations throughout the U.S. (Conceptualized hand-drawn/digital illustration)
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Special Edition Bottle Labels
Making a saucy statement with various hand-drawn illustrations to digital art. Designed to highlight unique events and occasions.
Photography and Capturing the Details
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Unlike most restaurant chains, each Nando’s restaurant has its own individuality and architectural statement. I photographed various restaurants and their explosive interiors to capture their impressive raw textures, unique angles, and expressive characteristics. These images were used for product design and to create content for social media presence.
Hand-crafted invitation with something unique in every detail…
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A custom invitation made for the first Nando’s location to open in Chicago. From conceptual drawings to 3D illustrative layouts to the combination of hand-cut details, raw textures, and organic colors, this invite is a hand-made work of tailored art that embodies Nando’s brand to its fullest.
Large Outdoor Hoarding Wall Designs for Chicago Opening
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Custom Hand-drawn illustrations for Chicago–themed Nando’s restaurant openings.
Vouchers, Signage, and Menus
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Various designs made for both print and digital advertisement. Showcasing characteristics and unique design approach for Nando’s branding.
Hand-Drawn Art for Swag
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Imitating the rough, crafted mood and elements of the Nando’s brand into custom art for bags and other forms of swag.
