Move the Needle Campaign Project
This campaign branding was designed to help promote the business community's efforts to support vaccine rollout, increase vaccine uptake, and encourage mask-wearing during the peak of COVID-19. The goal was to help put an end to the pandemic, support our frontline workers, and revitalize the U.S. economy.
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BRT / MTN Promotional Booklet
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Presentation Design
Social Media Messaging + Design
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The brand was integrated into social media by creating compelling content that is minimal yet highly effective. Additionally, I developed copy to influence how the design is translated, ensuring that the brand message is consistent and clear.
By introducing bold and inspirational copy content, it strengthens the brand's appeal and creates a lasting impression. This approach has helped it to stand out on social media and establish a strong connection with its audience.
Animation Credit: Business Round Table / @BizRoundTable
Building the brand.
It was crucial to establish a brand that was distinct from others, attracted the attention of supporters, and motivated continuous efforts to maximize the potential of the campaign, especially during difficult times.
The palette of blue and green shades were chosen to inspire a tranquil effect. Blue is often associated with trust, stability, and professionalism, while green is associated with growth, health, and vitality. Together, they create a palette that is positive, refreshing, and professional, which complements the clean and modern design of the brand.